Join us for the 3rd Annual Luke Kindness Month

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The Luke Roux Memorial Fund

2025 October Kindness Movement

Choosing kindness can be as small as a smile or as significant as preventing a tragedy by never driving impaired. Kindness means thinking ahead, like planning your ride before you ever need it. 


This October, we invite you to join us in celebrating the 3rd Annual Luke Kindness Month, a time to spread kindness and compassion throughout our daily lives. Luke lived with a selfless heart. Each act of kindness carries his spirit forward while strengthening our mission to prevent impaired driving and save lives.


We invite you to join us by performing random acts of kindness.  You can also complete our daily challenges found on Instagram.


Your actions will not only brighten someone’s day but also help raise awareness about the dangers of impaired driving.

Participate in our October Kindness Challenge!

It’s October, and that means it’s time to drive KINDNESS! 

All month, we'll be giving away $50 Uber Vouchers. 

Complete our daily challenges to earn points!

The player with the MOST points each week will win a $50 Voucher!

 

 October is Luke's birthday month, and each year we take the entire month to encourage people to live like Luke; be kind, and drive with kindness. 


Winners are announced every Friday at 12 pm. 

(Begins October 1st and the first winner will be announced on Friday October 10th.) 

Any points accumulated after 12 on Friday will count towards the following week. 


More Details Below


Instagram @LukeRouxFoundation

Kindness Challenge Details

  

  • Eligibility: Open to legal residents of the USA who are 18 years of age or older. Void where prohibited.
  • How to Enter: Follow @lukerouxfoundation then participate in the kind daily challenges. Share your actions as directed. Each verified kind action earns points.
  • Contest Period: Winners announced at the conclusion of each week 10/10, 10/17, 10/24 and 10/31. Points reset at the start of each week.
  • How to Win: At the end of each week, the participant with the highest number of verified points will receive the prize. In case of a tie, the winner will be determined by a random draw among tied participants.
  • Prize: One (1) Uber voucher valued at $50 will be awarded each week. Winner must provide a valid email address linked to an Uber account to redeem.
  • Winner Notification: Winners will be announced on Instagram and contacted via Direct Message within 1 day of each weekly contest ending.
  • Prize Delivery: The Uber voucher will be sent electronically to the winner’s provided email address.
  • General Conditions: No purchase necessary. Limit one challenge per day. This contest is not sponsored, endorsed, or administered by Instagram or Uber. By participating, entrants release Instagram and Uber from any liability related to this contest.

Kindness Cards

We encourage you to use a Random Act of Kindness Card to spread positivity while raising awareness about the dangers of impaired driving—a cause that remains at the heart of our mission.


Please email us at:  kindness@lukeroux.com and we will mail you some cards.

or 

download the file below and print cards at home.

Kindness Cards to print (pdf)Download

Luke Roux Kindness Movement

View our Instagram account for a recap on our 2024 October Kindness Movement "Kindness on the Road"

@Luke_Rouxfoundation

 #LukeRouxFoundation


Need inspiration? Here are a few ideas.

Kindness is Free

  • Support local. Leave a positive review
  • Hold the door and spread a smile.
  • Share a compliment.

Around The Community

  • Plant kindness, grow a tree or flowers.
  • Set out a snack for your delivery driver. 
  • Thank an educator for all that they do.

Share Your Talents

  • Make a meal for a loved one.
  • Help a neighbor in the garden.
  • Bake cookies for co-workers.

Small Acts- Big Impact

  • Donate to food pantry. 
  • Donate clothes to a charity.
  • Give someone flowers.

Follow us! Share your Act of kindness story!

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